30 Beauty Industry Statistics & Facts to Know in 2020

Beauty Industry Statistics

It might be true that beauty is in the eye of the beholder, but conventional beauty still remains the first thing we notice in the people we encounter. Attractive features carry certain benefits in all sorts of human interaction. For example, according to some of the present-day research, conventionally attractive people in CEO positions even make more money than average-looking CEOs. 

Taking all the other beauty industry statistics into consideration, no wonder everyone yearns to be the most beautiful version of themselves—and it’s the cosmetic industry that benefits from this the most. Our skin is our first line of protection against external factors, and correspondingly, we should do something in return for our defender by providing it with the necessary nutrients.

When our skin isn’t healthy, it shows on the outside, so we seek cosmetic brands that will help us feel beautiful again. But how much dedication does skin care really require? Are commercials just telling us lies in order to sell products? We’ve discovered some interesting beauty trends, stats, and fun facts for you to keep in mind.

Key Stats & Facts on the Current Beauty Industry Trends

  • In the 18th century, having a tan was considered a flaw.
  • The popular L’Oréal Paris True Match foundation has been present on the market since 1994.
  • You really don’t need a 10-step skincare routine.
  • You need to apply your sunscreen religiously, even if it’s a cold winter day with no visible sunshine.
  • Dry skin doesn’t wrinkle earlier in comparison to oily and combination skin
  • In India, expiration dates aren’t necessarily included on the packaging.
  • According to the skincare trends from 2016, you should protect your skin against pollution, too.
  • The UK ranks at the top globally for facial skin care production.
  • The lipstick market is expected to grow at a CAGR of 6.6% between 2019 and 2024.
  • According to current skincare industry statistics, the number-one beauty company in the cosmetics industry is L’Oréal, with $27.2 billion in annual sales.

Interesting Beauty Facts

1. In the 18th century, having a tan was considered a flaw.


Skin care trends can change drastically. Today, a sun-kissed complexion is considered a beauty benchmark everyone strives for. It conceals skin imperfections like wrinkles, acne, cellulite, and stretch marks by giving our skin a healthy glow. However, back in the day, it was quite the contrary. Even Marie Antoinette was obsessed with a porcelain complexion, which was achieved by applying thick layers of white powder containing ingredients like white lead, chalk, even crumbled animal bones.

2. Cleopatra used to bathe in donkey milk.

(Marie Claire)

As the organic skincare market flourishes, new trends among cosmetics enthusiasts take root. Curious consumers have been known to rummage through history in search of the more legendary skincare rituals. Thus, we know that Cleopatra used to bathe in donkey milk in order to preserve her skin from wrinkling and becoming tan. Certain historical figures’ beauty tricks are considered relevant among advocates of organic cosmetics, which is certainly the case with Cleopatra—the beauty facts all call her one of the most beautiful women in history. 

3. The popular L’Oréal Paris True Match foundation has been present on the market since 1994.


Taking into account its range of 45 shades, it’s no wonder True Match is so popular—it matches a range of complexion tones for women of different ethnic backgrounds. Since it wasn’t until the 2010s that it made a name for itself, it might not be well known that this popular foundation, celebrating the beauty that comes in different colors, has been selling for over two decades.

4. You really don’t need a 10-step skincare routine.

(Red Book)

One of the most recent skincare trends is the so-called 10-step Korean skincare regimen. Koreans are known for their impeccable complexions, and rumor has it that Korean women follow a daily 10-step skin routine, all coming down to the use of a bunch of products. The truth is that it’s simply their genes doing their job, and we should opt for more of a minimalistic approach to skincare.

5. You need to apply your sunscreen religiously, even if it’s a cold winter day with no visible sunshine.


Even among female consumers who are into cosmetics, sunscreen may seem like just one of the cosmetic industry trends that gets too much hype. Meanwhile, others swear by its effects in terms of combating the signs of premature aging. The truth is it’s been scientifically confirmed that protection against UV-A and UV-B rays is mandatory. It keeps you safe from skin pigmentation of any kind, freckles, wrinkling, allergies, and more serious outcomes such as skin cancer.

6. Natural ingredients in decorative cosmetics are often erroneously dismissed as ineffectual.

(Marie Claire)

The expansion of the beauty industry brought about some advancements, particularly in the case of natural cosmetics. There definitely are certain cosmetic brands that label their products as “100% organic” because skin care market trends show consumers like this, but they don’t actually have any certificates or authorization allowing this. Nevertheless, there really are great, certified, high-impact organic makeup products that can make you look lovely, such as RMS or Alima Pure.

7. When Max Factor first started, the company only produced wigs and face paint for theatrical use.

(Good Housekeeping)

Today, Max Factor a well-known producer of quality makeup at an affordable price, most famous for its top-notch foundations, mascaras, and compact powders. Before becoming one of the most remarkable names in the cosmetic industry, Max Factor actually started out as a small company making utensils for the stage, such as wigs and paint for enhancing actors’ facial features. The skin care facts indicate that in 1914 the company reformulated the latter into a thinner consistency fluid, which became their first foundation. 

8. Dry skin doesn’t wrinkle earlier in comparison to oily and combination skin.


Despite common belief, dry skin doesn’t cause wrinkles, nor is dry skin more prone to wrinkles. However, it does accentuate them, and it’s one of the most widely known skincare facts that dry skin can easily get dehydrated, rough, and seemingly less plump while oily skin may appear shiny and healthy even when it’s dehydrated. Overall, all skin types require hydration, moisturizing, and plenty of rest in order to prevent premature aging.

9. In India, expiration dates aren’t necessarily included on the packaging.

(The Health Site)

When it comes to certain products in smaller quantities, it’s not unusual for there to be no expiration date anywhere on the product. According to many skin care statistics, this is especially so in India. In this case, it’s useful to keep this little note in mind: you can use most skincare products for about two years. Still, be careful with eye makeup—such as eyeliners, mascara, and eyeshadows—and throw them out more often to avoid possible infections.

10. Contrary to how it seems, night creams are actually not “yet another sneaky marketing trick.”

(Advanced Clinicals)

During sleep, our brains are allowed to relax, but our skin works hard in its process of regeneration. It’s one of the scientifically recognized skincare facts that we need an overnight moisturizer with more active ingredients, such as peptides and retinol (which is a type of retinoid found in vitamin A). Day creams usually have a lighter consistency and contain SPF, but active ingredients from night creams are essential to prevent aging.

Beauty Industry Statistics and Figures

11. Cosmetic industry statistics worldwide suggest that on average Asian Americans spend 70% more than the general US population on skin care.

(The London Economic)

Proper skin care can sometimes be pricey, but some people don’t hesitate to pay whatever price is required. Americans and some Europeans spend lots of money on skin care, but Asian Americans spend even more than their country’s average. 

12. According to the skincare trends from 2016, you should protect your skin against pollution, too.


One major beauty trend is protecting your skin against pollution. In 2016, the skincare market began to sell anti-pollution products coming in various consistencies. These are reported to shield your skin against the so-called nanoparticles in the air that damage our skin and its natural barrier. 

13. 62% of teens say that they search for products online before they buy it.

(Stella Rising)

Generation Z is the first generation to grow up with social media from their earliest days, so it’s no wonder that they turn to social media and online reviews in such large numbers, looking up a piece of advice or new skin care trends for inspiration. 

14. Sephora was the leading beauty retailer in terms of sales per store in 2015.


Owing to its customer-centered strategy, Sephora’s sales per store reached a total of $5.1 million. For example, Sephora recently launched an online platform for its loyal consumers where they can get answers to beauty-related questions.

15. The beauty industry statistics from 2019 suggest that Ulta is now the leading beauty retailer in the US.


Ulta’s digital strategy might have a leg up on Sephora. The company has a more successful mobile app that provides customers with a number of options, and it respects all the different ways they might want to shop. It’s been reported that 60% of Ulta’s online visitors in 2018 came through their mobile app, as compared with 48% of Sephora’s.

16. According to the reports on beauty industry statistics from 2018, the European market grew by 1.3% in 2017, reaching 77.6 billion.

(Premium Beauty News)

These figures make Europe the biggest cosmetic market in the world. Even so, some European countries spent relatively little money on cosmetics, such as France and the Netherlands. When it comes to products that Europe buys most, skin care and hair care make up about 25% each of the overall consumption.

17. The UK ranks at the top globally for facial skin care production.


As per the UK’s beauty statistics, more than 37% of the world’s new launches in 2018 were there, followed by the US, at 25%, and France, at 15%. It has also been reported that the UK is the fourth country in the world in the decorative cosmetics market, a worth estimated at about £2.1 billion in 2018.

18. India’s cosmetics market is expected to exceed $20 billion by 2025.


There are several reasons influencing why India might become the next big global beauty care industry. First and foremost, the country’s economy has done better in recent years, which enhanced the nation’s spending power. And this is reflected in the beauty industry statistics—more and more women are spending on makeup. Also, online shops like Nykaa and video blogs are helping India’s beauty industry flourish.

19. According to Statista, around 70% of men spend £20 or less on grooming products each month.


Men are traditionally known to spend significantly less money on grooming, but have you ever wondered why? Well, it’s pretty self-explanatory: most men don’t wear makeup. Plus, men only shave their faces, and the media pressure isn’t as tough on them. However, men might start updating themselves in the future. Now that we belong to the Insta-generation, there’s more pressure to look great all the time.

20. The African skin care industry statistics indicate a worth of about $8.3 billion in 2018.

(Beauty Africa)

African consumers’ needs usually include reliable, but affordable cosmetics. In Africa, the market is divided into local and international brands, and consumers opt for the brands that match their lifestyles, habits, and incomes. Sub-Saharan Africa’s health and beauty industry statistics report that by 2020, this region’s industry is going to make $2 trillion due to its constant growth and the rising purchasing power of the middle class, especially in Nigeria, Kenya, and Ghana.

21. The cosmetic industry statistics from 2018 report that US perfume sales reach more than $6.1 billion annually.

(Brandon Gaille)

What’s more, some of the predictions from Statista indicate that the fragrance market in North America will exceed $7 billion by 2020. As for the global annual sales associated with the fragrance industry, that should reach about $28.95 billion.

22. The lipstick market is expected to grow at a CAGR of 6.6% between 2019 and 2024.

(Prescient & Strategic Intelligence)

Lipstick is the quintessential makeup product inside a woman’s purse and quite the profitable item in the beauty industry, and its market size reflects this. It should be far from surprising that the lipstick market was valued at $9.2 billion in 2018—as a result of its rising demand among working women and e-commerce development. Significant growth is still expected in the future.

23. According to current skincare industry statistics, the number-one beauty company in the cosmetics industry is L’Oréal, with $27.2 billion in annual sales.

(Chemist’s Corner)

Based in France, L’Oréal produces a wide range of both skincare and color cosmetics, as well as hair care products, sunscreens, and fragrances. L’Oréal Paris, Garnier, and Maybelline New York are just some of their well-known cosmetic brands. What you probably didn’t know is that they also sell some high-end brands, such as Lancôme, Giorgio Armani, and Yves Saint Lauren, as well as professional hair care products such as Kérastase.

24. Cosmetic industry statistics from 2017 reveal that Chanel No. 5 has been the best-selling fragrance in the UK for 25 years.

(Daily Mail)

This iconic perfume, created in 1920 by Ernest Beaux, has been reformulated several times, so the jasmine you can smell in present-day Chanel No. 5 isn’t the same as what you’d smell in the original version. However, UK consumers still seem to adore it.

25. Statistics on skin care industry trends from 2018 show that 70% of men say they use sunscreen or sun protection.


As it turns out, a third of American dads and a fifth of childless male Americans say they have a skincare routine and care about the use of proper anti-aging cosmetics. What’s more, 70% of examinees confirm that they use sun protection products. About two-thirds of the participants use moisturizers and other skincare products, without paying attention to sunscreen. These figures clearly oppose the widespread presumption that men don’t care about their skin’s appearance.


Feeling beautiful on the outside doesn’t really take much, just a bit of commitment to establishing a successful daily routine and the ability to tell the difference between the truth and lies spoken by the cosmetic industry. Still, we hope these beauty industry statistics have helped you reaffirm or possibly rethink some of your skincare choices.


How much is the beauty industry worth in 2019?

(Business Insider)

Nowadays, the beauty industry’s worth has been estimated at about $532 billion, which is an indicator that it’s growing faster than ever before and is one of the most lucrative existing industries. It helps that millennials don’t hesitate do spend money on beauty innovations, and they generally buy into the powerful marketing tricks you’ll see in so many beauty commercials. The beauty industry statistics from 2020 will certainly show even more impressive numbers in that year.

How big is the beauty industry?

(PR Newswire)

Globally, the beauty industry’s size (including the personal care market) is anticipated to reach $716.6 billion by 2025. According to the global market analysis, consumers are becoming more keen on informing themselves on skincare and skincare products, which is leading to a significant increase in beauty product consumption. The most likely reason behind such a boost is a simultaneous increase in the number of beauty bloggers and ambassadors of cosmetics brands, as well as the influence of social media marketing.

What does the beauty industry consist of?


There are different opinions on the range of what the beauty industry actually encompasses, but generally speaking, it includes everything that covers the sales of cosmetics, skincare products, makeup, hair care products, and perfume. Sometimes, by “beauty industry” people also erroneously refer to fashion, as well as non-invasive cosmetic procedures or similar trends in aesthetic medicine.

Who owns the beauty industry?

(Cruelty Free Kitty)

Giant corporations usually own the majority of brands you probably think of as separate companies. For example, Shiseido owns Buxom, NARS, bareMinerals, Laura Mercier, and many more. LVMH owns Kat Von D, Sephora brand and stores, Fenty, Marc Jacobs, etc.

Is the cosmetology industry growing?

(Franchise Help)

Skin care industry trends show that we’re witnessing explosive growth in the cosmetic industry, and the reasons behind this are numerous. The most important ones are that consumers truly enjoy exploring the market in search of new, satisfying products that enhance their beauty. At the same time, there are more and more entrepreneurs in the market.

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