42 CBD Statistics & Facts That Will Pique Your Interest

CBD Statistics

Now that it’s been hailed a miracle drug, the CBD statistics show that there isn’t much CBD oil can’t help you with. From treating epilepsy and chronic pain to being a component in beauty products and pet food, it seems that cannabidiol can be used for anything and everything. 

But how much do you really know about CBD and its effects? Check out these interesting stats and facts to learn more about the substance that seems to be taking the world by storm. 

The 10 Most Important CBD Facts and Stats to Remember for 2020

  • Using cannabidiol will not get you high.
  • Hemp-derived CBD is legal in all 50 states.
  • Over a quarter of the US population has tried CBD.
  • CBD can substantially reduce pain levels.
  • Medical cannabis can be substituted for opioids.
  • The global cannabis market was worth $14.5 billion in 2018.
  • In 2018, the US’s legal cannabis market was worth $11.9 billion.
  • The online popularity of CBD grew by 260%.
  • There are at least 25 direct sales companies in the CBD market.
  • Colorado made $1 billion in cannabis and CBD oil sales in 2018.

A Few General CBD Facts 

1. CBD is just one of 120 cannabis compounds.


What is CBD? CBD, or cannabidiol, has many healing properties and is widely popular in alternative medicine. Although it shares many of its health benefits with tetrahydrocannabinol (THC), another compound of cannabis, it does not produce the same effects.

2. Using cannabidiol will not get you high.


Some of the most popular CBD facts and myths discuss whether or not all cannabis compounds can get you high. The fact of the matter is that not all components of marijuana have psychotropic effects. In fact, it’s the THC in marijuana that creates the feelings most commonly associated with “getting high.” But CBD won’t have this effect.

3. Hemp-derived CBD is legal in all 50 states.

(Hempure CBD) 

Is CBD legal to use? Marijuana-derived CBD is not legal across the US, but CBD from hemp is. Although hemp and marijuana are similar, the biggest difference is the CBD:THC ratio. Marijuana has a lower percentage of CBD and a higher concentration of THC than hemp. 

4. Marijuana for recreational use is legal in 11 states and DC.

(Business Insider) 

In 2018, Vermont became the first state to legalize marijuana possession through legislation, not a ballot measure. Now, Illinois is set to be the first state to legalize the sale of marijuana through its legislature.

5. 62% of US citizens think marijuana should be legal, CBD statistics show. 

(Pew Research Center) 

This percentage has doubled in the last eight years. Originally, only 31% of the adult population in the US was in favor of marijuana legalization. 

6. Millennials are the biggest supporters of legalizing marijuana for recreational use.

(Pew Research Center) 

As many as 74% of millennials believe cannabis should be legal. 63% of Gen Xers agree as do over half of baby boomers. People aged 70 and over are the least supportive of marijuana legalization. 

7. It is not legal to use CBD in food.


CBD supplement facts reveal that the FDA does not approve of CBD being added to food or beverages because it’s an active component in a drug called Epidiolex. Nevertheless, CBD-food products are sold all over the country. There are even cafes near the White House that sell CBD coffee. A recent survey showed that three in four chefs in the US called CBD-infused food “a hot trend” in 2019.

Who Buys CBD Products and Why?

8. CBD consumer demographics show that the average image of a CBD user is changing.

(BDS Analytics) 

Gone are the days of stigma associated with marijuana use. Today’s CBD consumers are estimated to be around 40 and to have a higher education degree. They are also more likely to have a full-time job than people who don’t consume CBD.

9. Over a quarter of the US population has tried CBD.

(Consumer Reports) 

How many people use CBD? Of the 25% of Americans who have tried CBD, one out of seven say that they use it on a daily basis. 

10. 40% of millennials have used CBD.

(Consumer Reports) 

Not surprisingly, CBD is most popular among people in their 20s. 32% of Americans between 30 and 44 years of age have used cannabis products. CBD statistics show that cannabidiol is also popular among baby boomers, 15% of whom have tried CBD.

11. Adults over 50 are the fastest-growing segment of the legal marijuana market.

(Green Entrepreneur) 

Now that cannabis is legal in 33 US states (for medical use), CBD user demographics are changing—with the number of baby boomers using CBD growing by 25% in the last year.

12. Women account for 38% of all cannabis users.

(Green Entrepreneur) 

Although there are still more men than women who use cannabis, the number of female CBD users doubled in 2018, CBD demographics prove. So it should come as no surprise that over 75% of brands on the online Eaze Wellness platform, which ships CBD products across 41 US states, are headed or founded by women.

13. CBD comes in many shapes and sizes.

(Consumer Reports) 

35% of consumers stated they prefer edible CBD products (i.e., where CBD has been infused in tea, cookies, or other food products). According to the CBD vape juice facts, 30% of users take cannabidiol in a vaping device. Another 30% said they used CBD in the form of drops or sprays. 21% are fans of CBD creams and rubs, while less than 20% of consumers take CBD in the form of capsules or pills.

14. 97% of cannabis users primarily took CBD for chronic pain relief.


Chronic pain relief is by far the most common usage of CBD. 50% of 100 respondents said they used CBD to reduce stress or anxiety. Looking at the same CBD usage statistics, 45% stated they took CBD to improve a sleep disorder, most commonly insomnia.

15. 31% of millennials take CBD for anxiety.

(Data Trek Research, Remedy Review) 

30% of Gen Y-ers use CBD for general wellness. Over 30% of users over 40 take CBD to treat joint and muscle pain, while 60% of seniors use CBD for pain relief.

CBD Benefits on Health 

16. CBD can substantially reduce pain levels. 

(Medical News Today) 

Researchers seem to agree that taking CBD is effective in managing pain. In addition to reducing inflammation, it also helps that users can’t build up a tolerance. This means it isn’t addictive, and patients don’t need to increase their dosage over time. 

17. CBD oil can prevent osteoarthritis pain.


Whether applied orally or topically, the facts about CBD indicate that it has a positive impact on arthritis pain. CBD oil reduces joint inflammation and protects the nerves from damage.

18. A 2019 study showed CBD has a positive effect on glioblastoma.


CBD is also often used for cancer symptoms and chemotherapy side effects. Glioblastoma is one of the most lethal brain cancers among adults. The study showed that CBD can induce cell death and make the glioblastoma cells more sensitive to radiation. Additionally, further CBD facts from 2019 show that while cannabis can potentially kill cancer cells, it has no negative effect on healthy brain cells. 

19. Bladder cancer rates dropped by 45% with CBD use.

(National Cancer Institute)

Another study compared 74 head and neck cancer patients who used cannabis with 74 non-users with the same type of cancer. The results showed that cannabis users reported lower levels of anxiety and pain. CBD users also said that they didn’t experience as much fatigue or loss of appetite as non-users.

20. The CBD oil facts verify that it’s a helpful treatment for gastrointestinal disorders.


Due to its anti-inflammatory effects, CBD can reduce inflammation in the digestive tract as well as provide relief from the stress and discomfort that accompany GI issues. 

21. CBD is proven to be effective in offering relief from headache disorders.

(Project CBD) 

100% of migraine and headache sufferers stated they experienced a reduction in both pain and discomfort after using CBD, health statistics reveal.

22. CBD seems to work well for depression.

(Medical News Today) 

Studies show that CBD has a positive connection with the serotonin receptors in the brain, which improves a person’s mood and helps with depression. Although most of the promising research has so far been conducted on animals, many people seem to prefer using CBD to antidepressants, as the latter are known to have many side-effects. 

23. Cannabis also reduces anxiety levels, the CBD facts show.


Speakers who were given an oral dose of 300 mg of CBD 90 minutes before a public speaking test reported that cannabidiol significantly reduced their levels of anxiety. Another 2011 study showed that patients who were given a dose of 400 mg reported feeling less anxiety overall.

24. CBD treats both the emotional and cognitive impact of PTSD.


One of the most important CBD oil facts and benefits is that the compound reacts with the cannabinoid receptors in your system that affect both mood levels and the processing of memories. In other words, when using CBD, memories of the traumatic event are blocked and anxiety is lowered. 

25. Medical cannabis can be substituted for opioids.

(Harvard Health) 

A study revealed that when the country legalized medical marijuana, opioid prescriptions fell by 2.21 million daily doses annually. What’s more, with the opening of medical marijuana dispensaries, prescriptions for opioids dropped by 3.74 million daily doses.

26. 66,000 veterans suffered from an opioid addiction in 2016.


Judging by most CBD facts, the compound is a good replacement for opioids, as it isn’t addictive. What’s more, studies show that taking CBD within an hour of experiencing symptoms of PTSD can significantly lower the negative effects of the disorder among veterans and combat soldiers. 

27. 80% of children diagnosed with ADS saw a decrease in problematic behavior after using CBD.


The facts about CBD oil reveal that it’s beneficial to children with autism. A study involving 60 children with autism treated with highly concentrated cannabidiol oil reported that over half of them improved communication. In addition, 62% said they experienced considerable improvements after using the oil for at least seven months.

28. Cannabidiol reduces the frequency of seizures. 

(Epilepsy Foundation, Medical News Today) 

The substance is also proven to help control some types of epilepsy. According to the CBD oil facts from a 2018 study, children with Lennox-Gastaut syndrome who took CBD experienced up to 25% fewer seizures. Also, patients with Dravet syndrome had 26% fewer seizures than those who received a placebo. 

CBD Industry Facts and Stats

29. The global cannabis market was worth $14.5 billion in 2018.

(PR Newswire, Business Insider) 

The CBD market analysis from 2018 varies in terms of how high the value of its global market will reach, but it’s been agreed that the sale of CBD products will continue to increase. Countries—those in Western Europe in particular—expect a growth rate of 200%–300%. 

30. The global veterinary CBD market is projected to reach $125 million by 2022.

(PR Newswire) 

CBD products for animals are in demand. At a phenomenal compound annual growth rate of 57%, the CBD market for pets is one of the sectors in the CBD oil industry that notes the fastest growth.

31. In 2018, the US’s legal cannabis market was worth $11.9 billion.

(Business Insider, Grand View Research, SusanGreeneCopywriter.com) 

The American CBD market is the largest in the world. Projections show that the US’s CBD industry growth will continue at a CAGR of 23.9%, with the entire industry hitting $66.3 billion by the end of 2025. It’s also estimated that the US cannabis market will account for 86% of the global market by 2021. Still, CBD statistics from 2020 will show how realistic this will actually be.

32. Hemp-based CBD products generated $264 million in sales in the US last year.

(Vote Hemp, Motley Fool) 

According to CBD sales statistics, $57.5 million of the total revenue is attributed to retail sales. This is not surprising as more retailers are jumping at the chance to sell CBD products in their stores. According to one of the many CBD fun facts, CVS and Walgreens, as well as beauty retailers like Ulta and Sephora, are starting to put these products on their shelves.

33. Around 44% of cannabis users spend $20–$80 on CBD products in a given month.

(Remedy Review)

Meanwhile, 13% are willing to spend $160 a month on CBD, and only a few of them splurge more than $600 monthly, the numbers behind CBD sales reveal.

34. Over half of users say their first CBD purchase was planned.

(DataTrek Research)

A quarter of respondents stated that they bought a CBD product on an impulse and only 7% said that it was due to a doctor’s recommendation. On the other hand, 52% of those who bought CBD products for a pet said it was because their vet had recommended it.

35. Most CBD products are bought from cannabis dispensaries.

(Consumer Reports)

40% of CBD consumers say that a cannabis dispensary is their go-to shop for CBD products. Second are retail stores, with 34% of consumers shopping there, and 27% of consumers go the online CBD sales route.

36. The online CBD market is also expected to grow.

(LimeLight, Forbes) 

The CBD online sales market accounts for 60% of all sales. Seeing that 14.3% of all retail sales are made online, it’s expected that the CBD industry will take advantage of this trend even more.

37. The online popularity of CBD grew by 260%.

(Forbes, Linkfluence) 

Comparisons show that CBD has more online popularity than Beyoncé and Kim Kardashian.  On top of that, cannabis is taking off on social media, with the Reddit community on CBD now counting 66,000 subscribers. This is sure to boost CBD oil online sales.

38. There are at least 25 CBD oil direct sales companies on the market.

(Business Wire) 

A growing retail channel, direct selling companies, or network marketing companies, use a network of CBD sales representatives for their products instead of the traditional retail distribution chain.

39. Direct sales of CBD oil are projected to surpass $1 billion by 2020.


With well-established companies operating on the market and a large number of startups, direct sales were the largest channel of distribution for CBD products in 2018.

40. Kannaway was the first direct selling company to market CBD oil.

(Direct Selling News) 

Founded in 2014, Kannaway specializes in marketing CBD oil via direct sales. The company also sells other hemp-based products, including CBD oil supplements, skincare products, pet products, and even clothing.

41. 2018 was the biggest year for Kannaway in terms of revenue.

(Business for Home) 

The company doubled its revenue between 2017 and 2018. Thanks to the impressive growth in CBD direct sales, it was listed as one of the best direct selling companies on the 2019 DSN Global 100 list.

42. Colorado made $1 billion in sales of cannabis in 2018.


Since the legalization of marijuana in 2014, Colorado has made over $7 billion in sales revenue on the legal marijuana market, CBD sales by state reveal. What’s more, the legalization of marijuana has boosted tourism in the state—25% of visitors to Colorado name cannabis as the primary reason for going there.

Bottom Line 

As the CBD statistics clearly demonstrate, products containing cannabidiol are everywhere and used by people of every age, race, and gender. The market for CBD is expanding and generating more and more revenue. We’re seeing constant innovation in the area of CBD products, from food and beverages to cosmetics and medicine. 

As people today are becoming more conscious of healthy lifestyles and the importance of natural and organic products, the rising CBD trend will only get bigger. 

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